30-Day LinkedIn Content Calendar for Agents

This plan is designed to help you post consistently, showcase authority, and engage your audience. Aim for 3–4 posts per week. Use AI tools like ChatGPT to assist with drafting, but always add your personal voice.

Week 1: Establishing Your Presence

Day 1 – Welcome Post

• Type: Text with photo

• Theme: Introduce yourself, your role, and your market area.

• AI Prompt Example: “Write a LinkedIn introduction post for a real estate agent working in [suburb], focusing on helping families achieve the best results when selling.”

Day 3 – Market Insight

• Type: Short text with chart/infographic

• Theme: Share local auction clearance rates or sales trends.

• AI Prompt Example: “Summarise the key property market trends in [suburb] for last month in simple language for homeowners.”

Day 5 – Client Success Story

• Type: Photo + short story

• Theme: Highlight how you helped a seller achieve a great result.

• AI Prompt Example: “Write a LinkedIn post about a client success story showing how a home sold above expectations due to strong preparation and marketing.”

Week 2: Providing Value

Day 8 – Buyer Tip

• Type: Text or short video

• Theme: Share practical advice for first-home buyers.

• AI Prompt Example: “Create a LinkedIn post with 3 simple tips for first-home buyers in [city].”

Day 10 – Local Feature

• Type: Photo carousel or video

• Theme: Showcase a café, park, or school in your area.

• AI Prompt Example: “Write a friendly LinkedIn post spotlighting [local café/park/school] and why it makes the suburb appealing to buyers.”

Day 12 – Myth-Busting Post

• Type: Text with bold subheadings

• Theme: Dispel a common misconception about selling or buying property.

• AI Prompt Example: “Write a LinkedIn post busting the myth that you should always wait for spring to sell your property.”

Week 3: Building Thought Leadership

Day 15 – Suburb Market Snapshot

• Type: Infographic or text + chart

• Theme: Share average prices, days on market, or rental yields.

• AI Prompt Example: “Summarise the current property statistics for [suburb] in an easy-to-understand LinkedIn post.”

Day 17 – Industry Insight

• Type: Article or long-form post

• Theme: Explain how interest rate changes affect homeowners.

• AI Prompt Example: “Write a 400-word LinkedIn article explaining how interest rate changes affect buyers and sellers in the [city] property market.”

Day 19 – Client Education Post

• Type: Short video or text list

• Theme: Share a checklist for preparing a home for sale.

• AI Prompt Example: “Create a LinkedIn post with a 5-step checklist homeowners can follow to prepare their property for sale.”

Week 4: Strengthening Authority

Day 22 – Poll Post

• Type: LinkedIn poll

• Theme: Ask a question like “Do you think property prices in [suburb] will rise or fall in the next 12 months?”

• AI Prompt Example: “Write a LinkedIn poll question and short description about property price expectations for [suburb].”

Day 24 – Investment Insight

• Type: Text with chart or article

• Theme: Share a simple explanation of why investors are focusing on certain suburbs.

• AI Prompt Example: “Write a LinkedIn post explaining why [suburb] is becoming attractive to property investors.”

Day 26 – Behind-the-Scenes

• Type: Photo or short video

• Theme: Show your process, such as staging a home or preparing for an open home.

• AI Prompt Example: “Write a LinkedIn post explaining the effort that goes into preparing a property for sale, from styling to photography.”

Day 28 – Reflection or Personal Story

• Type: Text with personal photo

• Theme: Share a lesson learned in your career that helps clients today.

• AI Prompt Example: “Write a reflective LinkedIn post about a career lesson I learned in real estate that helps me deliver better results for clients now.”

Day 30 – Call-to-Action Post

• Type: Text + professional photo

• Theme: Invite connections to reach out for a market appraisal or free consultation.

• AI Prompt Example: “Write a professional but approachable LinkedIn post inviting homeowners in [suburb] to request a free property appraisal.”

Final Notes

• Post 3–4 times weekly (choose the days that work best).

• Spend 10 minutes daily engaging with comments and other posts.

• Use AI tools to save time, but always add your local expertise and human touch.

• After 30 days, review analytics to see which post types and topics gained the most engagement.

Author Ken Hobson
ken@agentslibrary.com.au