Prompts: Do’s and Don’ts

Do: Be Clear and Specific
The more context you provide, the better the AI’s responses. Instead of vague commands, give details about your topic, audience, tone, length, and format.

Do: Include Important Context
Tell ChatGPT who you are, who your audience is, and your purpose. The AI can tailor responses to match your brand or customer needs.

Do: Iterate and Refine
Treat ChatGPT as a collaborator. If the first draft isn’t perfect, ask it to revise, shorten, expand, change the tone, or try a new approach.

Do: Use Instructions and Lists
Break your prompt into clear steps or bullet points to guide the AI.

Do: Experiment with Styles
Ask ChatGPT to try different tones or formats until you get what you want.

Do: Save Your Best Prompts
Once you find a prompt that works well, save it for future use. Build a personal library of go-to instructions.

Don’t: Be Too Vague
If your prompt is too short or general, you’ll get generic responses. Always include details like topic, length, audience, and tone.

Don’t: Expect Perfection in One Go
AI writing is a process. Don’t expect the first answer to be final. Always plan to tweak and refine.

❌ Don’t assume it’s one-and-done.
✅ Do give follow-up instructions.

Don’t: Forget to Proofread
AI can make mistakes or sound robotic. Always review, edit, and polish the final result before publishing. Treat it like a rough draft you’ll improve.

Don’t: Overcomplicate Your Prompt
While detail is good, avoid confusing or contradictory instructions. Keep prompts clear and structured.

DON’T: Ignore Your Brand Voice
Inconsistent messaging can confuse clients. Always guide ChatGPT to match your brand’s personality.

ChatGPT is like your personal marketing assistant
It’s only as good as your instructions. For real estate agents, good prompts mean faster, better content that sells homes, builds trust, and grows your brand.

✅ Be clear.
✅ Be specific.
✅ Provide context.
✅ Revise as needed.
✅ Make it local and personal.

By following these Do’s and Don’ts, you’ll turn ChatGPT into a powerful partner for your business.

Author: Ken Hobson
ken@agentslibrary.com
https://www.linkedin.com/in/ken-hobson/