Copy these straight into ChatGPT (or another AI assistant) to help with brand building. Each one is designed to give you clear outputs you can use in your marketing, presentations, and daily work.

1. Defining Your Brand Promise

“Act as a branding consultant. I am a real estate agent working in [insert suburb]. My focus is [families / downsizers / prestige / investors]. Write 5 clear one-sentence brand promises I could use that highlight my value.”

2. Crafting Your Elevator Pitch

“Write me a 60-second elevator pitch as a real estate agent in [insert suburb]. Emphasise trust, local knowledge, and negotiation skills. Make it professional yet warm.”

3. Clarifying Positioning

“Compare three possible positioning options for me as an agent in [insert suburb]. One for prestige homes, one for family homes, and one for investors. Explain the pros and cons of each.”

4. Creating a Brand Story

“Help me write my personal brand story as a real estate agent. Include why I started, my key achievements, and how I help sellers feel confident. Write it in a way that feels authentic and approachable.”

5. Tone of Voice Guide

“Write me a tone of voice guide for my real estate brand. Show me how to sound professional, trustworthy, and community-focused in social posts, emails, and phone scripts.”

6. Visual Identity Ideas

“Suggest a colour palette, typography style, and photography style for a modern, trustworthy real estate agent brand in [insert suburb]. Keep it simple and premium.”

7. Social Media Content Pillars

“Suggest 3 content pillars for my brand: Education, Proof, and Community. Give me 5 specific post ideas under each pillar for [insert suburb].”

8. Case Study Template

“Write a simple case study format I can use to share just-sold stories. Include sections for challenge, solution, and result.”

9. Review Request Script

“Write me a polite email template asking a vendor for a Google review. Keep it warm, professional, and easy to follow.”

10. Turning Reviews into Posts

“Turn this 5-star review into 3 short social media captions that highlight my brand values: [paste review here].”

11. Community Spotlight Article

“Draft a short article spotlighting a local business in [insert suburb]. Write in a friendly tone and include 3 interview questions I could ask the owner.”

12. Suburb Market Report

“Write a one-page suburb market update for [insert suburb]. Explain median price, days on market, and trends in simple terms buyers and sellers can understand.”

13. Listing Presentation Script

“Help me write a script for a 15-minute listing presentation. Structure it around my brand promise, proof points, and process. Make it persuasive but not pushy.”

14. Social Media Calendar

“Create a 4-week social media calendar for a real estate agent in [insert suburb]. Use my content pillars: Education, Proof, and Community. Post 3 times per week.”

15. Email Newsletter Template

“Write me a professional monthly email newsletter template for my real estate brand. Include sections for market insights, community news, and recent results.”

16. Before-and-After Storytelling

“Write me a short story for social media about how I helped a vendor in [insert suburb] go from stressed to sold. Include before, during, and after, with a positive ending.”

17. Consistent Messaging

“Write 5 variations of my brand promise so I can use them across my website, social media, and listing presentations. My core message is: [insert brand promise].”

18. Competitor Brand Scan

“List the main brand strengths and weaknesses of agents in [insert suburb] based on their websites and Google profiles. Suggest 3 ways I can stand out with my brand.”

19. Video Script Writing

“Write me a 60-second video script introducing myself as the local expert in [insert suburb]. Highlight trust, results, and community involvement.”

20. Brand Consistency Checklist

“Create a checklist I can use to make sure my brand looks and sounds the same across my website, Google Business Profile, email signature, and social media.”

These prompts cover every stage: from defining your brand promise to creating content, securing proof, and maintaining consistency.

Author:  Ken Hobson