12-Week Real Estate Video Content Calendar

Week 1

• Video 1: Property Tour – Walkthrough of a current listing.

• Video 2: Market Update – Share current stats and trends for your suburb.

Week 2

• Video 1: Neighbourhood Showcase – Highlight a local café, park, or school.

• Video 2: Educational for Buyers – “3 tips for first-home buyers.”

Week 3

• Video 1: Educational for Sellers – “How to prepare your property before photography.”

• Video 2: Behind-the-Scenes – Setting up an open home.

Week 4

• Video 1: Client Testimonial – Interview a seller after settlement.

• Video 2: Short-Form Social Video – Quick 20-second clip of a property highlight.

Week 5

• Video 1: Property Tour – Showcase a new listing or rental investment.

• Video 2: Live Q&A – Host a short Facebook or Instagram live about buying in your suburb.

Week 6

• Video 1: Educational for Buyers – “What to look for at an open home.”

• Video 2: Neighbourhood Showcase – Local weekend market or attraction.

Week 7

• Video 1: Market Update – Share new trends and opportunities for sellers.

• Video 2: Behind-the-Scenes – Preparing marketing materials for a property.

Week 8

• Video 1: Personal Branding – Share your story and why you love real estate.

• Video 2: Client Testimonial – Interview a buyer who found their dream home.

Week 9

• Video 1: Property Tour – Highlight key features of a premium property.

• Video 2: Educational for Sellers – “Understanding the auction process.”

Week 10

• Video 1: Short-Form Social Video – Quick clip of a suburb highlight or tip.

• Video 2: Neighbourhood Showcase – Local school, childcare, or sports ground.

Week 11

• Video 1: Educational for Buyers – “Steps to get finance ready.”

• Video 2: Behind-the-Scenes – Walkthrough of your day as an agent.

Week 12

• Video 1: Market Update – End-of-quarter results and advice for buyers and sellers.

• Video 2: Personal Branding – Film yourself supporting a community or charity event.

Tips for Using This Calendar

• Batch record: Film 4–6 videos in one session to save time.

• Repurpose: Each property tour can also be cut into shorts for social media.

• Cross-post: Upload to YouTube, Facebook, Instagram, and TikTok with minor tweaks.

• Consistency: Aim for the same release days each week (e.g. Tuesday and Friday).

• Call to action: Always end with a next step, such as contacting you for an appraisal.

Author – Ken Hobson